WikiBrand
calm.com

Calm your mind. Change your life.

Strategy
Promise

Relax with Calm, a simple mindfulness meditation app that brings clarity and peace of mind into your life

Differentiator

Over 2 million 5-star reviews.

Category
Health & wellness
Audience
  • Consumers
Archetype
The CaregiverCare, protection, service
Personality
  • Calm
  • Approachable
  • Warm
  • Simple
LogoPrimary
calm.com app icon
App icon
calm.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.3× height
Minimum size56 × 56 px
  • White on imageryheader, left
Grounds
Share image
calm.comExperience CalmRelax with Calm, a simple mindfulness meditation app that brings clarity and peace of mind into your life
From its brand guidelinescalm.com/blog/newsroom ↗
Cookie Preferences
Cookie Preferences
Calm, Natrol®, & Michelle Monaghan join forces to help you rest well, rise well
Calm, Natrol®, & Michelle Monaghan join forces to help you rest well, rise well
Calm & Visit Maine team up to explore the mindful magic of nature
Calm & Visit Maine team up to explore the mindful magic of nature
Color
Core

Calm for Organizations

Field#1B2250Text#FFFFFF15.1:1AAA
Page

Calm your mind. Change your life.

Field#F7F7F7Text#1A3E6F10.0:1AAA
Supporting
  • Brand#4B6DE4Logo, Gradients
  • #60B4E7
  • #2477AAGradients
  • #176293Gradients
Neutrals
  1. #F7F7F7Field · page, cards
  2. #E2EAFFGradients
  3. #313131Text · body, headings
  4. #1C1C1CText · headings
  5. #000000Text · buttons
Typography
Aa

Display & text

Figtree

  • Regular400
  • Medium500
  • Bold700

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Graphics
Gradient
Gradient
Voice

We're here to help you feel better.

  • Stress less.
  • Start your free trial of Calm Premium.
  • Frequently Asked Questions
Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Try Calm for Free
  • Already have an account?
Writing
  1. 01

    Sentence case headings

    Do
    We're here to help you feel better.
    Don’t
    MEDITATION & MINDFULNESS
  2. 02

    Headings end with a period

    Over 2 million 5-star reviews.

  3. 03

    Speaks to “you”

    Calm your mind. Change your life.

  4. 04

    Numbers in figures

    7 types of anxiety disorders (and how to deal with each one)

  5. 05

    Oxford comma

    Check out our blog for more meditation, sleep, stress, and mental health resources.

  6. 06

    Short headings, about six words

    Start your free trial of Calm Premium.

  7. 07

    No exclamation marks, no emoji

WikiBrand

Calm

calm.com

Color

Typography

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