WikiBrand
cal.com

The better way to schedule your meetings

Strategy
Differentiator

A fully customizable scheduling software for individuals, businesses taking calls and developers building scheduling platforms where users meet users.

Category
Productivity & collaboration
Personality
  • Simple
  • Approachable
  • Trustworthy
  • Minimal
LogoPrimary
cal.com app icon
App icon
cal.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 1.1× height
Minimum size101 × 22 px
  • Logo on off-whiteheader, left
Grounds
Share image
cal.comCal.com | Scheduling Software for Online BookingsA fully customizable scheduling software for individuals, businesses taking calls and developers building scheduling platforms where users meet users.
From its brand guidelinescal.com/brand ↗
Logo
Logo
Download the brand kit ↓
Color
Core

Cal.ai - AI Phone Agent

Field#F4F4F4Text#111111Brand17.2:1AAA
Card

Partnerships & Collaborations

Field#FFFFFFText#101010Brand19.0:1AAA
Supporting
  • #4285F4Illustrations
  • #00AC47Illustrations
  • #FFBA00Illustrations
  • #0066DAIllustrations
  • #E94235Illustrations
  • #34A853Illustrations
Neutrals
  1. #F4F4F4Field · page, cards
  2. #E5E7EBField · cards, badges
  3. #898989Text · body, small print
  4. #242424Text · headings, body
  5. #111111Text · links, body
Typography
Aa

Display

Cal Sans

  • Semibold600

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Aa

Text

Cal Sans UI

  • Light300

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Icons
Style
Filled
Grid
17px
Size
32px
Voice

With us, appointment scheduling is easy

  • Your all-purpose scheduling app
  • …and so much more!
  • Don’t just take our word for it

Effortless scheduling for business and individuals, powerful solutions for fast-growing modern companies.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Get started
  • Book a demo
  • Explore apps
  • Talk to sales
Writing
  1. 01

    Sentence case for headings and buttons

    Do
    The better way to schedule your meetings
    Don’t
    …and so much more!
  2. 02

    No period after headings

    Connect your calendar

  3. 03

    Verb-first buttons, one to three words

    Get startedBook a demoExplore apps

  4. 04

    “We” to “you”

    We'll handle all the cross-referencing, so you don't have to worry about double bookings.

  5. 05

    Contractions

    Don’t just take our word for it

  6. 06

    Short headings, about five words

    Your all-purpose scheduling app

  7. 07

    Sentences of medium length

    Effortless scheduling for business and individuals, powerful solutions for fast-growing modern companies.

WikiBrand

Cal.com

cal.com

Color

Typography

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