WikiBrand
booking.com

Find your next stay

Strategy
Archetype

The Explorer

Freedom, discovery, adventure

Category
Travel & hospitality
Audience
  • Consumers
Personality
  • Trustworthy
  • Approachable
  • Simple
  • Inclusive
LogoOn light
On dark
booking.com logo, footerFooter
booking.com app icon
App icon
booking.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.8× height
booking.com logo
Minimum size96 × 16 px
  • White on navyheader, top left
  • LogoLogo on whitefooter, bottom left
Grounds
Share image1200 × 630
The largest selection of hotels, homes, and vacation rentals
booking.combooking.com
Color
Core

Find your next stay

Field#003B95BrandText#FFFFFF10.2:1AAA
Card

Sign in or register

Field#006CE4Text#FFFFFF4.9:1AA
Page

Sign in, save money

Field#FFFFFFText#1A1A1A17.4:1AAA
Supporting
  • #004CB8Text · iconsLogo
  • #FEBB02Text · iconsField · cards
Neutrals
  1. #FFFFFFField · page, cards
  2. #767676Field · hero
  3. #595959Text · icons
  4. #1A1A1AText · icons, headings
Icons
Style
Filled
Grid
24px
Size
20px
WikiBrand

Booking.com

booking.com

Color

Typography

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