WikiBrand
bitly.com

Understand what clicks with your audience

Connections Platform Dashboard
Strategy
Promise

Bitly makes it easy to create, share, and track short links and QR Codes. Find what’s resonating and scale it into bigger reach, more clicks, and more sales.

Category
Marketing technology
Audience
  • Marketers
Archetype
The SageKnowledge, truth, expertise
Personality
  • Simple
  • Approachable
  • Trustworthy
  • Bold
LogoOn light
On dark
Footer
bitly.com app icon
App icon
bitly.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.3× height
Minimum size96 × 48 px
  • Orange on navyheader, left
  • Navy on orangefooter, bottom left
Grounds
Share image1780 × 1360
bitly.comBitly | Short URLs, QR Codes, and MoreBitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.
From its brand guidelinesbitly.com/pages/press ↗
Bitly finds Marketers are struggling to act on performance data. Here’s how AI could close the visibility gap
Bitly finds Marketers are struggling to act on performance data. Here’s how AI could close the visibility gap
Color
Core

Why Bitly?

Field#F36600OrangeText#031F39Navy5.3:1AA
Inverse

Try for Free

Field#031F39NavyText#F36600Orange5.3:1AA
Page

Adopted and loved by millions of users for over a decade

Field#F6F4EFText#031F39Navy15.2:1AAA
Supporting
  • #FF950AGradients
  • #374F67
  • #772E00Text · body
  • Pale Pink#F78DA7
  • Vivid Purple#9B51E0
Neutrals
  1. #FFFFFDField · bands, cards
  2. #F6F4EFField · page, bands
  3. #ABBACAText · body
  4. #484745Text · body
  5. #2F2E2DText · body, buttons
Status
  • Success#00B755
  • Error#DC3545
Typography
Aa

Display & text

Bitly Display

  • Regular400
  • Medium500
  • Semibold600

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Icons
Style
Line & fill
Stroke
3/16
Caps
Round
Size
48px
Voice

Link your marketing with Bitly

  • Adopted and loved by millions of users for over a decade
  • RetailAttract customers and keep loyal shoppers coming back
  • Consumer Packaged GoodsThriving brands start with raving fans and powerful connections

Use our URL shortener and QR Code generator to create branded links and QR Codes in seconds, then track every click and scan in Bitly.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Try for Free
  • Get started for free
Writing
  1. 01

    Sentence case headings

    Understand what clicks with your audience

  2. 02

    No period after headings

    Short links that do more

  3. 03

    Verb-first buttons, three to four words

    Get started for freeTry for Free

  4. 04

    Speaks to “you”

    Codes you can edit and track

  5. 05

    Oxford comma

    Bitly makes it easy to create, share, and track short links and QR Codes.

  6. 06

    Eyebrows: Title Case, up to three words

    RetailConsumer Packaged Goods

  7. 07

    Headings of about six words

    Link your marketing with Bitly

  8. 08

    Sentences of medium length

    Customize, share, and track your links — every click tells you more about what your audience wants.

  9. 09

    No exclamation marks, no emoji

WikiBrand

Bitly

bitly.com

Color

Typography

PartyFunSponsoredAn agentic canvas your AI agents work on with you, live.

New brands as they're read, in your inbox.

New brands, in your inbox

The brands we read, as they land. No spam.

© 2026 WikiBrand