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Unleash your teams and their agents
Differentiator
Turn scattered tools into a seamless system for AI orchestration, planning, knowledge, and delivering work at scale.
- Category
- Productivity & collaboration
- Archetype
- The HeroMastery, courage, performance
- Personality
- Collaborative
- Bold
- Trustworthy
- Energetic
LogoOn light
On dark
Usage
- Blue on whiteheader, left
- Blue on whitefooter, top left
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Explore Teamwork Collection
Power up your teams today
- #4D8CEDIllustrations
- #BF63F3IllustrationsText · headings
- #F2AC00Illustrations
- #357DE8Illustrations
- #8FB8F6Illustrations
- #803FA5Field · cardsText · body
- #FFFFFFField · page, footer
- #8C8F97Illustrations
- #505258Text · body
- #3B3D42Illustrations
- #1C2B42Text · links, icons
- #292A2EText · links, body
- #101214Text · icons, links
- Success#82B536
- Warning#F68909
- Error#E2483D
Text
Charlie Text
- Regular400
- Medium500
- Bold700
MonoAtlassian MonoBold 700
- Subjects
- Candid people
- Light
- Daylight
- Color
- Cool, black & white
Power up your teams today
- Transform how your teams work
- Fueled by Atlassian’s latest AI innovations
- Built for how real teams work
Everyone. Working on the right things. In Jira, teams and AI agents plan, execute, and deliver outcomes together.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Get started with Jira
- Skip
- Explore our platform
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Sentence case for headings and buttons
The teamwork platform for the AI era
No period after headings
Secure by design
Verb-first buttons, one to four words
Get started with Jira
Explore our platform
Read all stories
Speaks to “you”
Power up your teams today
Oxford comma
Discover collections—curated apps and AI agents on a secure, compliant, and reliable platform.
Short headings, about five words
Transform how your teams work
Short sentences
In Jira, teams and AI agents plan, execute, and deliver outcomes together.
No exclamation marks, no emoji