Display & text
Futura Pt
- Regular400
- Medium500
- Bold700
Discover more from
Promise
Style your Moment with ASOS. Discover the latest fashion trends and shop the new collection of clothing, footwear, accessories, beauty and more.
- Category
- Fashion & beauty
- Audience
- Consumers
- Archetype
- The LoverIntimacy, beauty, pleasure
- Personality
- Bold
- Creative
- Energetic
- Approachable
LogoPrimary
Primary
Usage
- Black on blackheader · footer
asos.comASOS | Online Shopping for the Latest Clothes & FashionDownload our new app
Some of our international sites:
WOMEN
- #FFFFFFField · page, inputs
- #666666Text · links
- #2D2D2DText · headings, links
- #000000Field · footer, header
- Subjects
- Posed people
- Light
- Studio
- Color
- True to life
- Framing
- Centered
- Mood
- Energetic, aspirational
Women's categories
- Men's categories
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Download our new app
- SHOP WOMENS
- SHOP MENS