WikiBrand
asana.comAsana Home

The OS for human-agent teams

Strategy
Promise

Supercharge your team with AI that gets work done.

Differentiator

Every workflow, app, and agent runs in a shared space where humans and agents act on the same plan, see the same context, and get smarter with every interaction. Multiple humans can train, guide, and improve any agent.

Category
Productivity & collaboration
Audience
  • Enterprises
Archetype
The MagicianTransformation, vision, wonder
Personality
  • Collaborative
  • Bold
  • Energetic
  • Approachable
LogoAsana HomeOn light
Asana HomeOn dark
asana.com app icon
App icon180 px
asana.com favicon
Favicon32 · 16 px
Usage
Asana Home
Clear space ≥ 0.5× height
Asana Home
Minimum size111 × 22 px
  • Asana HomeBlack & coral on whiteheader, left
  • Logo on grayfooter, top left
Grounds
Share image
asana.comAsana: The OS for human-agent teamsSupercharge your team with AI that gets work done.
From its brand guidelinesasana.com/brand ↗
Asana logo horizontal
Asana logo horizontal
Asana logo vertical
Asana logo vertical
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Color
Core

Why projects slip when work is scattered

Field#FFFFFFText#0D0D0D19.4:1AAA
Inverse

The only platform that can support your company at any scale

Field#0D0D0DText#FFFFFF19.4:1AAA
Supporting
  • Brand#FF584ALogo
  • #FF453EGradients
  • #F481F4Gradients
Neutrals
  1. #FFFFFFField · page, cards
  2. #F3F3F3Text · links, icons
  3. #E7E7E7Text · body
  4. #6E6E6EText · buttons, icons
  5. #3D3D3DField · cards, CTA
  6. #0D0D0DText · links, icons
Status
  • Success#0C6410
  • Warning#7A4B00
  • Error#A82424
Typography
Aa

Display & text

TWK Lausanne

  • Light300
  • Regular400
  • Medium500

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Graphics
Canvas art
Icons
Style
Filled
Grid
16px
Size
48px
Voice

AI that works the way your team works

  • Your team just got bigger
  • Deliver real productivity for every team
  • Get started easily

Pre-built AI agents that work alongside your team inside real workflows, with shared memory, governance, and context from the Work Graph, so they are ready to go on day one.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Contact sales
  • Get started
  • Continue
  • Learn more
Writing
  1. 01

    Sentence case for headings and buttons

    Why projects slip when work is scattered

  2. 02

    No period after headings

    Get started easily

  3. 03

    Verb-first buttons, one to three words

    Contact salesGet startedContinue

  4. 04

    Speaks to “you”

    Your team just got bigger

  5. 05

    Oxford comma

    Multiple humans can train, guide, and improve any agent.

  6. 06

    Headings of about six words

    The OS for human-agent teams

  7. 07

    Long sentences

    Agentic Work Management brings together AI Teammates, AI Studio, Asana Dash, and MCP and AI Connectors — so your team and your agents run critical workflows together.

  8. 08

    No exclamation marks, no emoji

WikiBrand

Asana

asana.com

Color

Typography

PartyFunSponsoredAn agentic canvas your AI agents work on with you, live.

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