Display & text
SF Pro Text
- Regular400
- Semibold600
Apple HomeView
Archetype
The Magician
Transformation, vision, wonder
- Category
- Devices & electronics
- Audience
- Consumers
- Personality
- Premium
- Elegant
- Minimal
- Creative
LogoOn light
On dark
Usage
- Dark grey on whiteheader, left
Learn more
Entertainment
- #0066CCText · links
- #524617Field · cards
- #F5F5F7Field · cards, footer
- #6C6C6DText · small print
- #454545Text · links
- #333333Text · links, small print
- #1D1D1FGradients
- #000000Field · cards, bands
iPhone 18 Pro
- iPhone Duo
- HomePod mini 2
- Endless entertainment.
Pre-order starting 5:00 a.m. PT on 10.16 Available starting 10.23
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- France
- Continuer
- Learn more
- Pre-order
No period after headings
HomePod mini 2
Buttons of one to two words
France
Continuer
Learn more
Short headings, about three words
Endless entertainment.
No exclamation marks, no emoji