WikiBrand
anthropic.com

AI research and products that put safety at the frontier

Strategy
Promise

At Anthropic, we build AI to serve humanity’s long-term well-being.

Differentiator

AI will have a vast impact on the world. Anthropic is a public benefit corporation dedicated to securing its benefits and mitigating its risks.

Category
AI & data
Archetype
The SageKnowledge, truth, expertise
Personality
  • Bold
  • Precise
  • Minimal
  • Elegant
LogoOn light
On dark
Symbol
anthropic.com app icon
App icon
anthropic.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 1.6× height
Minimum size143 × 16 px
  • Black on off-whiteheader, left
  • Ivory light on slate darkfooter, top left
Grounds
Share image
anthropic.comHome \ AnthropicAnthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.
Color
Core

AI research and products that put safety at the frontier

Field#F0EEE6Text#141413Brand15.9:1AAA
Footer

Anthropic PBC.

Field#141413BrandText#B0AEA58.3:1AAA
Hero

Skip to main content

Field#FAF9F5Text#141413Brand17.5:1AAA
Neutrals
  1. #FAF9F5Field · hero, CTA
  2. #F0EEE6Field · page
  3. #E3DACCField · cards
  4. #B0AEA5Text · small print, icons
  5. #6C6B67Text · body
  6. #141413Text · links, icons
Typography
Aa

Display

Anthropic Sans

  • Regular400
  • Medium500
  • Semibold600
  • Bold700

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Aa

Text

Anthropic Serif

  • Regular400
  • Semibold600

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

MonoAnthropic MonoRegular 4000123456789 {}[]()<>=+-*/
Graphics
Canvas art
Voice

Haiku 5.5

  • Latest releases
  • Introducing Haiku 5.5
  • Introducing Sonnet 5.5

The cheapest, fastest, and most capable small model we’ve ever released.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Writing
  1. 01

    No period after headings

    Do
    Core views on AI safety
    Don’t
    At Anthropic, we build AI to serve humanity’s long-term well-being.
  2. 02

    Speaks as “we”

    The cheapest, fastest, and most capable small model we’ve ever released.

  3. 03

    Contractions

    The cheapest, fastest, and most capable small model we’ve ever released.

  4. 04

    Oxford comma

    The cheapest, fastest, and most capable small model we’ve ever released.

  5. 05

    Short headings, about five words

    Introducing Opus 5.5

  6. 06

    Short sentences

    It’s our fastest, cheapest, and most capable small model to date.

  7. 07

    No exclamation marks, no emoji

WikiBrand

Anthropic

anthropic.com

Color

Typography

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