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Archetype
The Everyman
Belonging, realism, for everyone
- Category
- E-commerce & retail
- Audience
- Consumers
- Personality
- Approachable
- Trustworthy
- Simple
LogoPrimary
Primary
Usage
- Logo on blackheader, left
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Customer Service
- Brand#FEBD69Field · header
- #2162A1Text · links
- #FFD814Field · badges, header
- #37475AField · bands
- #FFFFFFField · page, hero
- #F0F2F2Gradients
- #DDDDDDText · links, small print
- #999999Text · links
- #232F3EField · bands, header
- #131A22Field · bands, header
- #0F1111Text · body, icons
- Error#C10015
Shop all things beauty
- Toys for little ones
- Level up your PC here
- Discover books you can't put down
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- €EUR - Euro
- United States
Sentence case headings
- Do
Discover books you can't put down
- Don’t
Fantastic Finds for Home
No period after headings
Apparel under $25
Title Case buttons
€EUR - Euro
United States
Buttons of two words
€EUR - Euro
United States
Speaks to “you”
Level up your PC here
Short headings, about five words
Gear up to get fit
No exclamation marks, no emoji