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Alan. Where insurance, care, and prevention finally work together.
Archetype
The Caregiver
Care, protection, service
- Category
- Health & wellness
- Personality
- Warm
- Playful
- Creative
- Approachable
LogoOn light
On dark
Usage
- Purple on whiteheader, left
- White on blackfooter, top left
alan.comAlan | Le leader de l’Assurance Prévention : la santé n’attend pasOur business model
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- Progress Dark#BB86FC
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- #FFFFFFInfoField · page
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- #9DA3BAText · links, icons
- #464754Text · body, links
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A letter from our CEO
- Our vision is to make prevention the new norm of care
- Our model
- Healthcare that actually works
These are the shared realities that define our humanity. Health touches every life, every family, every future. It's the foundation of life, happiness, and society.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Our unique model
- Our business model
- Healthy business
- Press room
Sentence case for headings and buttons
Alan. Where insurance, care, and prevention finally work together.
No period after headings
- Do
Health without gaps
- Don’t
Alan. Where insurance, care, and prevention finally work together.
Buttons of two to three words
Our unique model
Our business model
Healthy business
Speaks as “we”
Our model
Contractions
Look how far we've come
Oxford comma
Alan. Where insurance, care, and prevention finally work together.
Short headings, about five words
A letter from our CEO
Sentences of medium length
These are the shared realities that define our humanity.
No exclamation marks, no emoji